Friday, 30 September 2011

Digital Couch Issue 24 | Tech Specialist B2C and B2B Marketing Blog from BANNER

Digital Couch Issue 24 | Tech Specialist B2C and B2B Marketing Blog from BANNER: "Nokia has not had the best year. With Apple and android tak­ing a huge chunk out of the smart­phone mar­ket, the Finnish man­u­fac­turer has gone from ubiq­ui­tous to: “Really? You still have a Nokia?”

But not a com­pany to be put down, Nokia’s new N-Series devices have had some pretty impres­sive ad cam­paigns to match their smart­phone tech­nol­ogy. The N8 “Gulp” cam­paign, by UK agency Wieden+Kennedy, was shot on Pen­dine Beach in Wales with a bunch of spades and lots of time. Aimed at cre­at­ing the world’s largest stop-motion video, sand, “Wal­lace & Grom­mit” cre­ators Aard­man came together to tell a fishy tale.

The most impres­sive fea­ture? The entire video was shot on the 12Mpx N8 smart­phone cam­era. It’s just a pity you have to wait nearly a minute and a half to find out."

'via Blog this'

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